Student Scholar Symposium Abstracts and Posters
Document Type
Poster
Publication Date
Fall 12-5-2024
Faculty Advisor(s)
Carolyn Dike
Abstract
Rock 'n' roll from the 1950s-1980s–a category of music often referred to as “oldies”–is experiencing a remarkable comeback among younger audiences, even being favored over today’s music trends. While nostalgia may play a role, it is clear that this genre offers something unique that modern music often lacks. As a Gen Z rock ‘n’ roll lover myself, I explore the reawakening of rock 'n' roll among Millenials and Generation Z and examine the reasons why this genre resonates so deeply with my peers, even half a century later. In this paper, I discuss how the music of that era shaped identities and captured cultural movements when it first emerged in the latter half of the 20th century, as well as how it remains a meaningful timepiece for that same audience today. I then delve into the ways in which the raw emotions and rebellious spirit of rock music connect with today’s youth, providing listeners with a powerful outlet for navigating issues like mental health and social pressures. Additionally, I discuss the intriguing nature of nostalgia and consider whether younger generations can genuinely experience longing for an era they never lived through. Finally, I explore the perceived shortcomings of modern music: particularly its overproduction, formulaic songwriting, and the industry’s shifting priorities. Ultimately, I shed light on how rock ‘n’ roll is still such a compelling, unifying force and how its spirit endures, continuing to inspire listeners across generations.
Recommended Citation
Lucas, Victoria, "From Vinyl to Viral: Rock 'n' Roll's Timeless Comeback in Today's Digital Age" (2024). Student Scholar Symposium Abstracts and Posters. 696.
https://digitalcommons.chapman.edu/cusrd_abstracts/696
Comments
Presented at the Fall 2024 Student Scholar Symposium at Chapman University.