Unique Art G.I.Joe and His Jouncing Jeep

Creator

Preview

Creation Date

1944

Coverage

1890-2011

Date Range

1944

Description

This lithographed tin wind-up toy was manufactured by Unique Art Manufacturing Company under license from G.I. Joe Corporation. It features a spring action mechanism that can be activated with a key. The toy then comically jerks back and forth while the soldier is propelled forward, making his helmet fall over his eyes. This is one example of how many toy companies tried to capitalize on the United States patriotic mood after WWII.

Format

Digital Photograph

Source

Ralph L. Tomlinson Toy Collection, "Learning Through Play" Exhibit in Leatherby Library