The Leatherby team’s numberone concern was leveraging its already impressive outreach operation to communicate new service and resource details to the library community.
The Leatherby Libraries website, blog, social media, and a bimonthly e-newsletter were all used to get the information out. Additionally, the library developed a special social media campaign to showcase its collection as well as a weekly email to staff to keep them up to date on available resources and boost morale. Messaging was tailored to closely follow university guidelines. The
In 2020, Facebook postings more than doubled to 353 compared to the same period a year prior. Instagram postings leapt from 83 in 2019 to 279 in 2020.
Nawar, E., & Ross, K. (2021). Chapman University’s Leatherby Libraries ramp up marketing and promotion. The Socially Distanced Academic Library – A Case Study Series of Best Practices during COVID-19. https://www.choice360.org/the-socially-distanced-academic-library-a-case-study-series-of-best-practices-during-covid-19-chapman-university/