Library Articles and Research

Document Type

Article

Publication Date

8-2-2021

Abstract

The Challenge:

The Leatherby team’s numberone concern was leveraging its already impressive outreach operation to communicate new service and resource details to the library community.

The Solution:

The Leatherby Libraries website, blog, social media, and a bimonthly e-newsletter were all used to get the information out. Additionally, the library developed a special social media campaign to showcase its collection as well as a weekly email to staff to keep them up to date on available resources and boost morale. Messaging was tailored to closely follow university guidelines. The

Results:

In 2020, Facebook postings more than doubled to 353 compared to the same period a year prior. Instagram postings leapt from 83 in 2019 to 279 in 2020.

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