Library Articles and Research
Document Type
Article
Publication Date
8-2-2021
Abstract
The Challenge:
The Leatherby team’s numberone concern was leveraging its already impressive outreach operation to communicate new service and resource details to the library community.
The Solution:
The Leatherby Libraries website, blog, social media, and a bimonthly e-newsletter were all used to get the information out. Additionally, the library developed a special social media campaign to showcase its collection as well as a weekly email to staff to keep them up to date on available resources and boost morale. Messaging was tailored to closely follow university guidelines. The
Results:
In 2020, Facebook postings more than doubled to 353 compared to the same period a year prior. Instagram postings leapt from 83 in 2019 to 279 in 2020.
Recommended Citation
Nawar, E., & Ross, K. (2021). Chapman University’s Leatherby Libraries ramp up marketing and promotion. The Socially Distanced Academic Library – A Case Study Series of Best Practices during COVID-19. https://www.choice360.org/the-socially-distanced-academic-library-a-case-study-series-of-best-practices-during-covid-19-chapman-university/
Comments
This case study is one of five Choice case studies in the "The Socially-Distanced Academic Library: A Case Study Series of Best Practices During COVID-19" series by Choice.
A recording of the corresponding webinar can be viewed here.
This scholarship is part of the Chapman University COVID-19 Archives.