Student Scholar Symposium Abstracts and Posters

Document Type


Publication Date

Fall 11-29-2023

Faculty Advisor(s)

Gokcen Balli, Charlene Chu, Niklas Myhr, Cristina Nistor


Influencers are content creators who collaborate with brands to promote a brand image or specific products to their followers.

In a new social media trend, influencers have also become “deinfluencers” who advocate against certain behaviors or products. Throughout this project, we aim to understand the new “trend” of “deinfluencers”.

The diversity of opinions and motivations for deinfluencers makes it challenging to uncover their motivations for creating this type of content. Our project combines secondary data research on popular press articles and primary data collection on Instagram and TikTok.


Presented at the Fall 2023 Student Scholar Symposium at Chapman University.