De-Influencers and Social Media Trends

Authors

Misha Harneja, Chapman UniversityFollow
Emma Han, Chapman UniversityFollow

Document Type

Poster

Publication Date

Fall 11-29-2023

Faculty Advisor(s)

Gokcen Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Abstract

Influencers are content creators who collaborate with brands to promote a brand image or specific products to their followers.

In a new social media trend, influencers have also become “deinfluencers” who advocate against certain behaviors or products. Throughout this project, we aim to understand the new “trend” of “deinfluencers”.

The diversity of opinions and motivations for deinfluencers makes it challenging to uncover their motivations for creating this type of content. Our project combines secondary data research on popular press articles and primary data collection on Instagram and TikTok.

Comments

Presented at the Fall 2023 Student Scholar Symposium at Chapman University.

Recommended Citation

Harneja, Misha and Han, Emma, "De-Influencers and Social Media Trends" (2023). Student Scholar Symposium Abstracts and Posters. 609.
https://digitalcommons.chapman.edu/cusrd_abstracts/609