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In the twenty-first century the world is facing issues arising in areas which previously seemed to be stable and peaceful. For almost half a century, since China–USA relations normalised, China and the West have engaged in various activities, contributing not only to life of their citizenry, but also providing the basis for a large variety of research in different areas, including communication studies. Examinations of communication between these two different civilisations fit perfectly into the discipline of intercultural communication which help unravel specific differences and narrow gaps between these civilisations.

Particular attention is given to philosophical aspects which reveal the origins of communication characteristics of each of the two civilisations such as ancient ethical-philosophical schools of the East and interplay of religion and philosophy of the West. A major concern of scholars that the field of communication is dominated by Western ideas and thus helps to disseminate Western values led to expansion of a research pool on non-Western approaches and resulted in the formation of an alternative perspective on communication rooted in the Eastern tradition.

This effort is joined by other social sciences studies, which added significantly to a corpus of research works on China–Western relations – discourse, new media, national image, etc. Many scholars addressed the level of interpersonal relations, examining communication between representatives of different cultures. Technological progress expanded the ways of conducting communication assisting the communication flows and easing the ways how people from across the world can ensure their communication to occur.

The field of research in communication between China and the West is still growing with a need for further development of new theories based on such practices. A particular emphasis in research on cases of successful communication between China and the West could counter the dominance of literature presenting only negative aspects. Even though the area of communication studies between China and the West is well-established with a history of almost fifty years, it still represents an emerging area of research demanding more rigorous critique, more thorough examination, and more original contributions.

Publication Date

6-27-2024

Publisher

Routledge

Keywords

communication, China and the West, Chinese-Western relations, China-USA, dialogue among civilizations

Disciplines

International and Intercultural Communication

Comments

This is a pre-copy-editing, author-produced PDF that may not exactly replicate the final published version. The definitive publisher-authenticated version is available online at https://doi.org/10.4324/9780367565152-RECHS106-1.

Copyright

Routledge

Communication between China and the West

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