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Effective interventions to promote human papillomavirus (HPV) vaccination are needed for all young adults across the globe. Yet, most public health efforts focus on HPV-related risks for females. Unfortunately, HPV-related cancers in men are also a concern, as is the potential for men to spread HPV to their partners. The HPV vaccine is highly effective in reducing risks related to these cancers. Yet, vaccination rates among young males are low and their vaccination concerns are not well understood. This project conducted 15 in-depth qualitative interviews with U.S. males aged 18–22 to hear their vaccine decision stories. Themes of HPV vaccination uncertainty and vaccination acceptance within these stories were then translated into prevention messages for the U.S.-based ‘Men’s Stories’ (MS) HPV video intervention. This study illustrates the process of translating formative research findings into message content, tone, and structure through this intervention by communicating pro-vaccination messages to young men.


This is an Accepted Manuscript version of the following article, accepted for publication in Journal of Applied Communication Research, volume 51, issue 2, in 2023. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.


Taylor & Francis

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License



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