Document Type
Article
Publication Date
7-24-2022
Abstract
Effective interventions to promote human papillomavirus (HPV) vaccination are needed for all young adults across the globe. Yet, most public health efforts focus on HPV-related risks for females. Unfortunately, HPV-related cancers in men are also a concern, as is the potential for men to spread HPV to their partners. The HPV vaccine is highly effective in reducing risks related to these cancers. Yet, vaccination rates among young males are low and their vaccination concerns are not well understood. This project conducted 15 in-depth qualitative interviews with U.S. males aged 18–22 to hear their vaccine decision stories. Themes of HPV vaccination uncertainty and vaccination acceptance within these stories were then translated into prevention messages for the U.S.-based ‘Men’s Stories’ (MS) HPV video intervention. This study illustrates the process of translating formative research findings into message content, tone, and structure through this intervention by communicating pro-vaccination messages to young men.
Recommended Citation
Miller-Day, M., Craw, E., Harris, D., & Hecht, M. L. (2023). Men’s stories: An account of translating vaccine decision narratives from young men in the U.S. into a targeted public health intervention. Journal of Applied Communication Research, 51(2), 185-203. https://doi.org/10.1080/00909882.2022.2099228
Copyright
Taylor & Francis
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Included in
Health Services Research Commons, Other Public Health Commons, Public Health Education and Promotion Commons, Virus Diseases Commons
Comments
This is an Accepted Manuscript version of the following article, accepted for publication in Journal of Applied Communication Research, volume 51, issue 2, in 2023. https://doi.org/10.1080/00909882.2022.2099228 It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.