Document Type
Article
Publication Date
3-9-2016
Abstract
This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, message resistance. Furthermore, the findings highlight the importance of considering PSIs and PSRs as distinct constructs in media effects research.
Recommended Citation
Tukachinsky, R., & Sangalang, A. (2016). The Effect of Relational and Interactive Aspects of Parasocial Experiences on Attitudes and Message Resistance. Communication Reports, 29(3), 175–188. https://doi.org/10.1080/08934215.2016.1148750
Copyright
Western States Communication Association
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons, Social Influence and Political Communication Commons, Social Media Commons
Comments
This is an Accepted Manuscript of an article published in Communication Reports, volume 29, issue 3, in 2016, available online at DOI: 10.1080/08934215.2016.1148750. It may differ slightly from the final version of record.