Document Type
Article
Publication Date
2010
Abstract
Parasocial-relationships (PSR) are viewers' imaginary relationships with media personae. Despite the growing body of research on PSR, the field is still lacking a clear conceptualization and precise measure of this phenomenon. The present study suggests a novel theorization of PSR as para-friendship and para-love. Study 1 demonstrates construct validity of a new Multiple-PSR scale using the logic of a multi-trait multi-method approach. Study 2 replicates the factorial solution using confirmatory factor analysis. Finally, Study 3 provides evidence for the criterion validity of the scales. Together, these findings suggest that PSR encompass several types of relationships that might mediate different media effects.
Recommended Citation
Tukachinsky, R. H. (2011). Para-romantic love and para-friendships: Development and assessment of a multiple-parasocial relationships scale. American Journal of Media Psychology, 3(1/2), 73-94.
Copyright
The author
Included in
Family, Life Course, and Society Commons, Gender and Sexuality Commons, Other Film and Media Studies Commons, Other Sociology Commons, Social Psychology Commons, Social Psychology and Interaction Commons, Sociology of Culture Commons, Television Commons
Comments
This article was originally published in American Journal of Media Psychology, volume 3, issue 1/2, in 2010.