Document Type
Article
Publication Date
7-11-2018
Abstract
Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be used.
Recommended Citation
Nistor, C. and Nyer, P. (2018) The Case for Showrooming. American Journal of Industrial and Business Management , 8, 1684-1692. https://doi.org/10.4236/ajibm.2018.87112
Peer Reviewed
1
Copyright
The authors and Scientific Research Publishing Inc.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, E-Commerce Commons, Marketing Commons, Organizational Behavior and Theory Commons, Other Business Commons, Sales and Merchandising Commons
Comments
This article was originally published in American Journal of Industrial and Business Management, volume 8, in 2018. DOI: 10.4236/ajibm.2018.87112