Document Type
Article
Publication Date
10-2011
Abstract
We extend real options research by introducing the concept of collective real options and model how collective real options provide strategic alliances a mechanism to manage social uncertainty. Collective real options manage social uncertainty by producing relational small wins that develop trust. The amount of trust developed by acquiring a collective real option depends on the exposure of alliance partners. Alliance partner reputation also plays an important role in the impact of collective real options.
Recommended Citation
Mccarter, Matthew W., Joseph T. Mahoney, and Gregory B. Northcraft. "Testing the Waters: Using Collective Real Options to Manage the Social Dilemma of Strategic Alliances." The Academy of Management Review 36.4 (2011): 621-40.
DOI:10.5465/amr.2009.0481
Peer Reviewed
1
Copyright
Academy of Management
Comments
This article was originally published in The Academy of Management Review, volume 36, issue 4, in 2011. DOI: 10.5465/amr.2009.0481