Document Type
Article
Publication Date
Spring 2022
Abstract
Previous research has shown that the effects of CSR are controversial. In 2008, an article in Forbes indicated that CSR offered no real competitive advantage for a firm. This article intimated that very few people know or even care about CSR and that as always, most products continue to be purchased based on quality or price and yet, many companies continue to increase their CSR programs and reach (Vogel, 2008). CSR continues to be a hot topic in the corporate world. Many companies are increasingly creating programs to show how socially responsible they are. However, the results of these programs and initiatives continue to be mixed from a bottom-line view as many stakeholders see it. As more companies continue to engage in CSR activities, it is important to understand the realm of effectiveness of these programs. Our research seeks to address these questions by showing why a CSR program may be related to firm performance, as well as, when and where the CSR relationship is the strongest.
Recommended Citation
Gias, S., & Floyd, K. (2022). Under what conditions, corporate social responsibility influence firm performance - The mediating role of brand equity. Journal of Business, Economics and Technology, 25(1), 68-83.
Peer Reviewed
1
Copyright
The authors
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
Included in
Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Organizational Behavior and Theory Commons, Other Business Commons
Comments
This article was originally published in Journal of Business, Economics and Technology, volume 25, issue 1, in 2022.