McDonaldizing Croatia

Document Type

Article

Publication Date

8-22-2014

Abstract

"Today, globalizing processes are challenging Croatian food culture—in sociologist George Ritzer’s terms, 'McDonaldization,' a process aiming to increase efficiency, calculability, predictability, and control. The end of communism in the early 1990s left a vast and open land of opportunity for McDonald’s and other corporations to take over and rationalize Eastern European eating."

Comments

This article was originally published in Contexts, volume 13, issue 3, in 2014.

Peer Reviewed

1

Copyright

American Sociological Association

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