Download Full Text (1.1 MB)


A president who distances himself from stagecraft will find himself upstaged. George H. W. Bush sought to “stay the course” in terms of policy while distancing himself from the public relations strategies employed during the administration of Ronald Reagan, his predecessor. But Bush discovered during his one-term presidency that a strategy of policy continuity coupled with mediocre communication skills “does not make for a strong public image as an effective and active leader in the White House", as author and scholar Lori Cox Han demonstrates in A Presidency Upstaged.

Incorporating extensive archival research from the George Bush Presidential Library at Texas A&M University—including documents only recently available through requests made under the Freedom of Information Act—Han thoroughly examines the public presidency of George H. W. Bush. Han analyzes how communication strategies, relationships with the press, and public opinion polling shaped and defined his image as a leader. The research for this study also includes content analysis of press coverage (both print and television) and major public addresses during the Bush administration.



Publication Date



Texas A&M University Press


College Station


presidents, George H.W. Bush, presidential legacy, public presidency


American Politics | President/Executive Department


This download only includes chapter 1 of this work. To read the entire book, please check it out from the Leatherby Libraries or consider purchasing a copy from Texas A&M Press.

Peer Reviewed



© Texas A&M University Press. Not to be used without express permission.

A Presidency Upstaged: The Public Leadership of George Bush, Joseph V. Hughes Jr. and Holly O. Hughes



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.