YouTube is a popular social media platform where anyone can make an account and post any kind of content. When YouTube launched in 2005-06, it has since allowed minorities easier access to create stories in an industry that has a history of exclusion and whitewashing, specifically speaking about Asian Americans. Asian American content creators, such as Wong Fu Productions, Michelle Phan, Ryan Higa, and many others use YouTube as an outlet to adapt existing stereotypes into entertainment while resisting whitewashing in Hollywood. By analyzing their large influence online, we try to better understand who consists of their target audience, either it be Asian Americans or more broad. This will bring up the question: does this cause non-Asian American viewers to adapt their existing beliefs, or does this ultimately reenforce preconceived notions?
Lee, Ashley, "Asian American Representation on Social Media Platforms" (2019). Student Scholar Symposium Abstracts and Posters. 342.