Chapman access only Poster
The current study aimed to examine the reasons for Instagram usage, specifically related to gender through content analysis. The current prevalence and adoption of social media platforms within our society raises the question of whether or not there is a motivational difference between males and females. Previous research findings suggest that women are generally more active on social networking sites and primarily utilize them to maintain close relationships; whereas, men use social networking sites to stay up date on general information, such as sports, politics, and news. However, these findings are predominantly based off of Facebook and Twitter research. Therefore, more studies surrounding Instagram usage and motivation must be conducted to allow for greater understanding of all social media platforms. In order to achieve such insight into Instagram usage, the data for the study will be collected through a content analysis of Instagram posts from public users. There will be two coders categorizing the samples. Following data collection, correlations will be made between Instagram usage and gender. These results will provide a more in depth insight into social media platforms, which is likely to encourage further research and exploration of the topic.
Keywords: Gender, Instagram, content analysis, social media usage
Fatardo, Jaryn; Izu-Alcobia, Benita; and Paul, Lauren, "Instagram Content Analysis" (2018). Student Scholar Symposium Abstracts and Posters. 312.