Involvement With Media Content
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"Many mass communication theories consider involvement to be a critical factor in determining media consumers' responses to messages and the effect that media have on the audiences. Along with advances in theorization and the extensive empirical examination of this concept, different definitions and a wealth of operationalizations of involvement have emerged. The following sections describe the two main approaches to involvement in communication studies. First we discuss the concept of involvement in persuasion theory, as it was later incorporated in consumer and marketing research. Then an alternative conceptualization, offered more recently by audience research, will be discussed."
Tukachinsky, R. and O'Connor, C. 2017. Involvement With Media Content. In P. Rössler (Ed.), The International Encyclopedia of Media Effects. Wiley-Blackwell: 814-829. DOI: 10.1002/9781118783764.wbieme0186