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The 2011 death of Steve Jobs, Apple CEO and cofounder, generated a flood of articles in the popular press acknowledging his influence on the design and delivery of consumer products that changed the way multiple generations work and play. As one of the most visible, yet controversial CEOs in recent history, stories of his management style are likely to fuel a debate over his leadership effectiveness. It is expected that scholarly and academic articles will emerge in the next few years detailing the business lessons that can be learned from the way that Jobs ran Apple Computer, NeXT, Pixar, and his transformation of Apple in the 1990s.


This article was originally published in Journal of Business and Management, volume 19, issue 1, in 2013.

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Chapman University



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