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Description

"As the president and his war managers increasingly saw Vietnam as a 'race between accomplishment and patience,' publicizing progress became an integral part of the war. Yet far from a unique case of bureaucratic dishonesty, the 1967 salesmanship campaign demonstrates the reality, even necessity, of conversation gaps when one is assessing progress in wars where the military struggle abroad matters less than the political one at home."

ISBN

9781626162457

Publication Date

12-2015

Publisher

Georgetown University Press

City

Washington, D.C.

Keywords

Vietnam War, military progress, publicity campaigns

Disciplines

American Politics | Cultural History | Diplomatic History | Mass Communication | Military and Veterans Studies | Military History | Other History | Political History | Public History | Social History | Social Influence and Political Communication | United States History

Comments

In Leo J. Blanken, Hy Rothstein, and Jason J. Lepore (Eds.), Assessing War: The Challenge of Measuring Success and Failure.

Copyright

Georgetown University Press

Choosing Progress: Evaluating the

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