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"At one time ethnography referred to the field methods of anthropologists in studying "exotic" cultures. It is now used by sociologists, educational researchers, cultural anthropologists, and other social science researchers to study any bounded group of people in virtually any context, urban or rural, global or local."
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McLaren, P., & Datnow, A. Ethnography. In D. Levinson, A. Sadnovik, & P. Cookson, Jr. (Eds.), Education and sociology: An encyclopedia (pp. 255-260). New York and London: Routledge/Falmer.