Document Type

Article

Publication Date

2017

Abstract

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard to the interplay of multiple sources.

Comments

This article was originally published in SCM Studies in Communication and Media, volume 6, issue 3, in 2017. DOI: 10.5771/2192-4007-2017-3-240

Copyright

Nomos Verlagsgesellschaft mbH & Co. KG

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

 
 

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