Orange County (Calif.)
Citrus fruit industry; Cooperatives
August 25, 1904
Mr. Chapman discusses the challenges of marketing the orange to cities and towns around the country. He implores the citrus industry to come together to cooperatively build the orange brand and insure stable supplies of oranges to various markets. He details the detrimental effects of the improper packing and shipping of oranges on the brand and on the poor citrus farmers.
Chapman, Charles C., "Citrus Talks-Marketing the Orange" (1904). Charles C. Chapman Citrus Speeches. 18.