Document Type
Article
Publication Date
10-6-2018
Abstract
To refine the theories of operations strategy, we need research from all different situational contexts, including different countries—both developing and developed. There have been many studies, including some replications, done in various parts of the world to further the debate on whether competitive priorities are mutually supportive or if they present potential trade-offs, but hardly any from a rapidly growing economy, such as India. This study is a significant attempt in that direction. After a thorough review of the literature, a set of hypotheses is introduced to test whether Indian manufacturers view competitive priorities as mutually supportive or trade-offs. The data from over 150 high-ranking individuals from over 75 manufacturers in India is used to test the hypotheses by way of cluster analysis and ANOVA. The resultant taxonomy reveals patterns that uniquely represent Indian manufacturers' view of the competitive priorities, namely quality, flexibility, delivery and price. The study findings have significant managerial implications, both for India and other developing as well as developed economies. The taxonomy will serve to gauge India's manufacturers' role in the world. From a researcher's perspective, this study makes a significant contribution to theory development, furthers our understanding of the strategic role of operations, moves forward the ongoing debate on the topic of trade-offs or complementarity, and paves the way for future studies in this topical area.
Recommended Citation
Kathuria, R., Kathuria, N. N., & Kathuria, A. (2018). Mutually supportive or trade-offs: An analysis of competitive priorities in the emerging economy of India. Journal of High Technology Management Research, 29(2), 227-236. doi: 10.1016/j.hitech.2018.09.003
Peer Reviewed
1
Copyright
The authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Included in
Business Administration, Management, and Operations Commons, International Business Commons, Operations and Supply Chain Management Commons, Other Business Commons
Comments
This article was originally published in Journal of High Technology Management Research, volume 29, issue 2, in 2018. DOI: 10.1016/j.hitech.2018.09.003