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Abstract

"The Golden Era of Hollywood: The Making of The Wizard of Oz and Gone with the Wind," argues that despite the glamorous facade of Hollywood, the studio heads where clueless as to what films the public wanted to see. Every film they released was a gamble. In 1939, MGM released two of the most beloved and popular films of all time, The Wizard of Oz and Gone with the Wind. Gone with the Wind was a huge success, whereas The Wizard of Oz was a box office flop. The paper will discuss how these two films were chosen by the studios, the obstacles and challenges throughout production, and management's response to both of these films at the box office.

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