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It should be noted that despite the general counterculture of SoCal in the late 1980s, at the time of Tribal's birth, the laid-back attitude of generation X (1965–80),4 which included apathy and disillusion with the political and 92 economic climate (that “grungy” college educated/tech savvy white American generation Xers experienced under Reagan's neo-liberalism and neo-conservatism), was vastly different to Black and Brown youth in major cities across the United States. Black and Brown people were marginalized on grounds of race, which was exacerbated by police brutality, neighborhoods flooded with drugs (Love, 2016) and weapons, horizontal violence (see Fanon, 2001) (both inter and intraracial) through gang activity, criminalization, and mass incarceration in LA (Streets of Compton, 2016). Mass incarceration itself was so prevalent that it influenced subcultural practices in LA ghettos and barrios. These factors further exacerbated the precarity of moving through space within barrio, ghetto, and beyond it.
Tribal as a brand is embedded in modern countercultural Cholo identity-affirming practices, many of which emerged before hip-hop arrived on the West Coast. Significantly, however, “Hip-hop has always embodied diversity and versatility, and it would be difficult to identify another musical genre that has enjoyed comparable adaptation and local interpretation in communities around the world” (Reznowski, 2014, pp. 86–87). In conjunction with hip-hop, Tribal's SoCal location and heritage specificity for a new era were made possible."
ISBN
9781789388084
Publication Date
3-2024
Publisher
Intellect Ltd
City
Chicago, IL
Disciplines
American Material Culture | American Popular Culture | Chicana/o Studies | Fashion Design | Latina/o Studies | Other American Studies | Other Sociology | Place and Environment | Race and Ethnicity | Social Psychology and Interaction | Sociology of Culture
Recommended Citation
Charles, M. (2024). A tribe laud west : Hip-Hop and its influence on Tribal gear and a new Chicano generation. In G. J. Daichendt, Tribal and the cultural legacy of streetwear (pp 129-143). https://doi.org/10.1386/9781789388084_8
Peer Reviewed
1
Copyright
Intellect Ltd.

Included in
American Material Culture Commons, American Popular Culture Commons, Chicana/o Studies Commons, Fashion Design Commons, Latina/o Studies Commons, Other American Studies Commons, Other Sociology Commons, Place and Environment Commons, Race and Ethnicity Commons, Social Psychology and Interaction Commons, Sociology of Culture Commons
Comments
In G. James Daichendt (Ed.), Tribal and the Cultural Legacy of Streetwear.