Date of Award
Master of Arts (MA)
Dr. Emily Carman
Dr. Nam Lee
Dr. Federico Pacchioni
The Ben-Hur films were some of the most popular, controversial, and financially successful films of the 20th century. As a result, Hollywood mindset and practices were heavily influenced by the marketing strategies and discourse surrounding these films, as many studios and filmmakers wanted to achieve the same, if not a higher, level of success. Thus, the current state of the blockbuster oriented American film industry owes a great debt to the Ben-Hur films for helping to popularize blockbuster filmmaking. While the blockbuster marketing, fandom, and discussions of today are more profuse and sophisticated than that of the past, the Ben-Hur films demonstrate that the basis of these dimensions have not changed, but simply evolved over time.
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Chian, Michael. "The Ben-Hur Franchise and the Rise of Blockbuster Hollywood." Master's thesis, Chapman University, 2021. https://doi.org/10.36837/chapman.000269