This paper presents a model describing the formation and operation of image norms. Image norms are discussed from both the individual and the organizational perspective. This is followed by a discussion of the implications of image norms for individuals’ career choice decisions. The implications of image norms for organizations are also presented. Suggestions for future research on image norms are provided.
Hurley-Hanson, A.E. & Giannantonio, C.M. Image Norms: A Model of Formation and Operation. Journal of Business and Management, 13, 2007, 155-166.