Market System Dynamics: The Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory
A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
Ashlee Humphreys, Eminegul Karababa, Gokcen Coskuner-Balli, Ela Veresiu, Dannie Kjeldgaard, Melea Press, Eric J. Arnould, John W. Schouten, Jeff B. Murray, and Markus Giesler (2012) ,"Market System Dynamics: The Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1096-1097.
Association for Consumer Research