Development of a logotype to brand a wide variety of Shakespeare events. For centuries, Shakespeare's plays have captured the creative imaginations of audiences around the world. These timeless tales have been reinterpreted and “reimagined” by directors, choreographers, and composers. During the spring of 2015 Chapman University partnered with the Pacific Symphony to present a semester-long celebration of Shakespeare through music, film, theatre and dance. The logotype is a combination of typefaces from the era of each of the major productions layered over each other and combined into an energetic and lively whole.
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art direction, branding, graphic design, logo, logotype