Artistic disciplines typically have two markets: corporate, and independent (mainstream and underground, if you will). The corporate market accounts for a small fraction of all artists and reaches the largest audience, while the independent market accounts for the vast majority of working artists, yet remains niche. The issue is marketing. Even the most successful independent artists cannot match the selling power of large companies. This project seeks to illustrate the potential of unified arts festivals to facilitate greater audience exposure for independent artists, and how this may benefit the artistic community.
The arts communities at Chapman University have a similar dynamic to that previously addressed. University produced concerts and plays draw the largest audiences, while student-produced work is showcased on a much smaller level. This project utilizes a variety of current arts festival models to demonstrate the potential of a unified arts festival to draw larger audiences for independent artists through the planning of a student arts festival at Chapman University.
Festivals have long been a tradition within artistic communities. This project will examine how arts and festivals have influenced each other in the present and throughout history, focusing primarily on music, theatre and the visual arts. In addition, this project seeks to study the differences between audience experiences within the festival environment and individual shows. All topics will be studied in the both the historical and contemporary context to prove the benefits of unified arts festivals for independent artists.
Gress, Anton, "Let Them Make Art: Why Unified Arts Festivals are Beneficial for Independent Artists" (2014). Student Research Day Abstracts and Posters. 49.