Orange County (Calif.)
Citrus fruit industry; Markets
Mr. Chapman presented this speech at the State Fruit Growers' Convention in San Bernardino. In it he talks about the importance of branding in the citrus fruit industry to develop the reputation of a growers' oranges and a customer base for their consumption. He claims that brand supersedes the variety and grade of the orange in importance for marketing purposes.
Chapman, Charles C., "Citrus Talks-The Value of an Orange Brand" (1915). Charles C. Chapman Citrus Speeches. 25.