Market System Dynamics: The Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory

Document Type

Conference Proceeding

Publication Date



A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.


This roundtable discussion was originally published in NA - Advances in Consumer Research ,Volume 40, edited byZeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, in 2012.


Association for Consumer Research