Title

Market System Dynamics: The Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory

Document Type

Conference Proceeding

Publication Date

2012

Abstract

A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.

Comments

This roundtable discussion was originally published in NA - Advances in Consumer Research ,Volume 40, edited byZeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, in 2012.

Copyright

Association for Consumer Research